As we engage youth, we involve various behaviour change techniques rooted in sports outreach. many of our youth congregate around sports venues and events as a passtime but also as a hangout.
At sports events, the whole community is drawn out of their shells and you can see the excitement flaring up. Truth be told, most youth congregate around the sports venues in large numbers.
Sports has proven to be a good intervention for youth elsewhere thus the adoption of sports as a tool for meaningful community engagement.